Liliana
Baptista
Events Marketing Manager
Biography
Liliana has over 20 years of experience in Marketing and event management at MDS Portugal, and a vast knowledge of the insurance industry. At MDS she had a strong focus on brand management – being responsible for an extensive rebranding -, national and international events management, corporate communication and PR, development and launch of new products, services and business areas, among them, the first insurance online portal for clients in Portugal. She was also involved in the launch and publication of FULLCOVER, a magazine that aims to share knowledge on risk and insurance.
Liliana received her degree in Management from FEP - University of Porto School of Economics and Management, and a Masters in Marketing from Porto Business School.